Strategic design of the “Awareness campaign on freedom of belief and religion” together with Redlad and Otros Cruces
The campaign had the objective of reaching at least six countries in the Latin American region (Mexico, Nicaragua, Brazil, Chile, Haiti and Venezuela) with this complex issue.
A series of pieces have been made for social media, a landing page that will tell the basic concepts of the campaign.
On the other hand, we have generated interviews with key informants on the topic, as part of the relay and investigation of the design process. This was later systematized and captured in an editorial piece.
Another key instance of the process was the intervention in activities proposed by the organizations, where we have generated significant experiences with the participants, which was the case of the Cumbre de las Americas in Los Angeles, California, United States between June 6 and 10, 2022.
Finally, as a strategic part of the campaign, we have made several graphic videos that circulated on social media throughout the six months.
